Clothes Airers – The Marketing Product Of The Year?

What really makes a successful product? Why is it that some adverts are really awesome and others simply not?

Some believe that the words you write make all the difference. The new Vanish advert is a cracker. Vanish crystal white with added Intelligence Plus! This is a powder product which removes stains. And some marketing manager has dreamed up the words “intelligent plus”. Now it implies that not only will Vanish Crystal White remove the stains but it has the added ingredient – intelligent plus!

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